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Sunday, May 30, 2010

Take up the challenge, British Petroleum. Here's your shot at redemption.


This is our challenge for you, BP. It is an opportunity not only to redeem yourself around the world, but also to lead your industry into the future with courage and strength. Make a commitment to develop hydrogen fuel cell infrastructure.  If you can put one hydrogen pump at every station, then hydrogen cars will become mainstream. It's a win/win situation for everyone, and in the long run it can only help with your bottom line because you will the front runner in the energy sector.  It's such a simple solution.

“There is nothing as powerful as an idea whose time has come.” (RB Fuller) 
The truth is we all depend upon fossil fuels, and in that sense we are all complicit in the terrible tragedy unfolding in the Gulf today.  Now is the time to take focused action and change our tack.  Many people are saying that there is nothing we can do about the crisis which is unfolding, but that is patently untrue.  We have all the power, both as consumers and as shareholders, to insist that our energy providers do the right thing.  It is not too late to make the fundamental changes necessary to move from a world run on gas and oil to a world powered by clean energy. 

Hydrogen Fuel Cell Cars
Honda Hydrogen Fuel Cell Cars - perhaps a partnership?

Wouldn’t we all love to drive a car which doesn't need gas?  Who wouldn't prefer a car which burns only hydrogen (the most abundant element on Earth) and emits only water?  Hydrogen fuel cells require extensive infrastructure, (just as the petrochemical industry does today) and it will be a costly investment.  But it’ll be a great investment.  How progressive would BP be to take the plunge voluntarily by developing the infrastructure now?  It is inevitable. At some time in the none-too-distant future we will - by necessity- have to make the shift from petrochemical dependence to renewable energy, and hydrogen fuel cells will be part of the mix.  There is an opportunity in every difficulty, a silver lining of sorts. As the Dalai Lama said, "Under the greatest adversity there exists the greatest potential for doing good." This cloud has a platinum lining.  Let’s make the most of it. 

Riversimple_Urban_Car_40_1 Lease a hydrogen fuel cell car for $315/month?
The Riversimple open source hydrogen fuel cell car.

BP can do the right thing, and willingly go where the rest must follow, or they can go the way of the dinosaurs they harvest.  Either way, it is up to each and every one of us to make the best decisions we can, with every purchasing decision we make, because it is exactly those transactions which ARE the global economy.  There are so many small changes we can all make in a day, and there are a lot of important larger shifts which need to occur, too. Every building can have wind and solar power collection capabilities, and the capacity to feed the grid when it is creating more power than it is using.  We can take advantage of the tremendous technology available to us to reduce the need to commute as many miles as we do in a day, and we can support local, organic farming initiatives, too, to further reduce our dependence on petrochemicals.  That’s just the beginning, but it’s long overdue.   If the petrochemical industry doesn’t do the honourable thing by investing in the future voluntarily, then it is up to us as global citizens to insist on it by changing the way we spend our money.  The time has come.

Here is one for you Sir Richard Branson.....
Where will you put the Virgin logo on this Boeing's Cell Powered Airplane?

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